The next Business Enterprise Certificate (BEC) course will be starting on early in 2019
Please look out for information on emails and social media.
Past Business Enterprise Certificate cohorts
Are you interested in enterprise and entrepreneurship?
Would you like to run your own business one day?
Are you interested in applying for the Tier 1 entrepreneur’s visa?
Would you like to start a business in the UK or take valuable business enterprise skills back to your home country?
The Business Enterprise Certificate (BEC) is an additional, free, 6-week programme for students interested in starting their own business. The programme will teach you the practical skills and knowledge required for business start-up, at the centre of which is writing your own business plan based on your own idea.
At the end of the course you will be asked to deliver a presentation to a panel – please note that this is an essential requirement of the course.
All students who have completed the course with good attendance and deliver their final presentation will receive a certificate.
Please see below for a detailed description of the course
When: Thursday evenings 16.30 – 19.30
Dates: September 27th – November 8th (no class October 25th)
Where: Room 206 (2nd floor, next to the Research Centre)
How to apply?
Please click on the link below and complete the application form and upload your CV.
You will be asked to take part in a short Skype interview with the trainer. Please ensure you make yourself available for this.
Our trainer, Philippa Seal, has 20 years experience running a profitable marketing communications agency. She has worked with numerous start-up businesses and currently mentors and advisers young people and existing business owners on growing their profitability. Philippa is chair of the Mentor Panel at the New Entrepreneurs Foundation and coaches senior business managers through the Chartered Management Institute’s Management and Leadership Diploma.
Philippa holds a master’s degree in marketing and an MBA from Cass Business School. She is a chartered Marketer with the Chartered Institute of Marketing and a liveryman with the Worshipful Company of Marketors, a city livery company.
Business Enterprise Certificate (BEC) course outline.
The course content will focus on a step-by-step approach to creating a pitch deck and business plan for your idea.
Week 1 – Why you? Problem-Vision
What drives you to do what you do?
What skills/experiences/behaviours/culture do you have?
What is your ‘unfair advantage’ as a team?
Why should an investor back you?
Who is your team?
What is the problem or market inefficiency you are solving?
Who has that problem?
Week 2 – Product or Service and its Value Proposition – Underlying secret sauce
Benefits of your products or services
Describe the idea, technology, secret sauce, or magic behind your product or service
Will it scale or is it a lifestyle business
Why will it work, and why would it be hard for someone to copy it?
Week 3 – Target Market or Opportunity – Business Model
How big is the market for your solution?
Is the size enticing to potential investors?
Is the size large enough to provide a sustainable business to you?
How we make (or plan to make) money now or in the near future
Are there other potential revenue sources
If you are a tech business and pre-revenue – how have you arrived at this model and/or price point?
Week 4 – Go to Market Plan – Validation – Traction – RoadMap – Milestones
How you are going to reach your customers without spending all of your potential fundraise /loan/grant on marketing?
Who is using the product/service now, and what they have to say
Who else is doing something similar to what you are doing?
Why is your offering better/cheaper/faster/more scalable?
High level cash flow projections over next 1 year
Other key figures that will show you are on the right track (could be meetings, connections, users, customer retention, active users, etc.
Where are we now – where we will be in the near future.?
Do we need external investment now and what will we use it for?
Week 6 – Presentations – you will deliver a short presentation on your idea to a small audience who will respond, challenge, offer ideas – but most importantly encourage and support. This is an essential component of the course.