The Digital Media Marketing course is an opportunity for students to gain knowledge and practical skills in digital and social media marketing.
The course will cover:
The Digital Landscape: An Introduction to Digital Marketing
Search Engine Optimisation (SEO); Pay Per Click (PPC)
Email and Mobile Marketing
Social Media Marketing: Strategy, Content, Research, Blogging
Keys Channels: Facebook, Twitter, LinkedIn, Instagram, Google Plus, You Tube, Pinterest
Google Analytics & AdWords
Facebook Insights & other social media analytics
It is aimed at those interested in a career in marketing, those planning to start their own business, or anyone who has a passion for learning about digital and social media.
The course is free and open to all students on all courses. We ask that you fully commit to the 8 week course and make every effort to attend each session.
Having spent over 22 years working in London magazine and web publishing, many in senior director roles, David now runs the boutique digital marketing agency Terra Ferma Media in Wimbledon. With clients ranging from NHS trusts to Bear Grylls, Terra Ferma Media specialises in website development, social media consultancy and content creation.
David is a strong communicator with an excellent track record of successfully delivering digital marketing lectures and workshops to business owners across London.