Before applying for a job and attending a job interview, ensure you have a good understanding of the business. You may be asked a direct question about the company and bringing specific information into your answers could impress the panel.
What do they do? What services do they sell? What products do they sell/manufacture?
Who are their customers? What market, audience are they trying to sell to?
What is the company ethos?
Where are their offices? (local, national, international?)
How many people do they employ?
Who are their main competitors? Where do they stand in the market?
What is their Unique Selling Point (USP)?
What are their particular strengths? Have they won any prestigious awards?
What difficulties have impacted the business?
What difficulties might impact it in the future?
What were their annual profits/losses last year?
What kind of company culture do they have?
Are there any recent stories about them in the media?
What do you know about this industry as a whole?
Before your interview try looking at:
The company website
Journals or relevant magazines about the industry
Our library stocks: Financial Times, The Economist, Global Finance, Nursing Times, Journal of Tourism and Hospitality Research, Conde Nast Traveller.
It is worth having an opinion on the business, the product or service:
How would you develop their business or an area of their business?
What do you like about the products they sell?
How would you revive falling sales of a certain product/service?