Digital Media Marketing Course 


We will be recruiting for the next Digital Media Marketing course later on in spring 2020. Please check your university emails, social media and posters around the campus for further information. 

As this is a very popular course, unfortunately we cannot always offer all applicants a place. If you have applied in the past but were not successful, please do so again. 

Course Content 

The Digital Media Marketing course is an opportunity for students to gain knowledge and practical skills in digital and social media marketing.

The course will cover:

- The Digital Landscape: An Introduction to Digital Marketing

- Search Engine Optimisation (SEO); Pay Per Click (PPC)

- Email and Mobile Marketing

- Social Media Marketing: Strategy, Content, Research, Blogging

- Keys Channels: Facebook, Twitter, LinkedIn, Instagram, Google Plus, You Tube, Pinterest

- Google Analytics & AdWords

- Facebook Insights & other social media analytics

It is aimed at those interested in a career in marketing, those planning to start their own business, or anyone who has a passion for learning about digital and social media.

The course is appropriate for beginner or intermediate level students; if you are already competent in digital media marketing, this is not the right course for you.  

The course is free and open to all students on all courses. We ask that you fully commit to the 8 week course and make every effort to attend each session.

David Fernando


Having spent over 22 years working in London magazine and web publishing, many in senior director roles, David now runs the boutique digital marketing agency Terra Ferma Media in Wimbledon. With clients ranging from NHS trusts to Bear Grylls, Terra Ferma Media specialises in website development, social media consultancy and content creation.

David is a strong communicator with an excellent track record of successfully delivering digital marketing lectures and workshops to business owners across London.

You can connect with David on LinkedIn here. 

Digital Media Marketing Applications

When to apply

The Digital Media Marketing course runs several times a year. We will be recruiting again in late spring 2019. 

Past Digital Media Marketing Cohorts